In conversation with Hormazd Sorabjee, Vincent Cobee, CEO, Citroen talks on entering India's mass segment with the C3, approach to keeping costs low, market for diesels and more.
0:00 - Introduction
0:59 - Entering mass market with C3
4:00 - Citroen's measured approach in India
6:15 - The challenge of keeping costs low
9:02 - Localisation and exports
10:55 - Potential to export engines from India
11:40 - Diesel engines
13:25 - India a big part of Citroen's global volume drive
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