A brand or a product or a value proposition can be compelling. But in B2B sales and especially when your company is not a big brand, it's the salesperson who needs to be compelling. And that's a big challenge. Gone are the days when being fun company was good enough to land a sale or a new client. Today, it's your engagement and especially the quality of your dialogue that makes you compelling. And that's something that requires thought and effort and some practice. If you are an SDR / BDR you get to be the first in the sales line to deliver a compelling message. So this video is for SDRs as well as account managers and business developers.
MakesSalesperson)Compelling?
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